Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Diabetes Weight Loss-Diet And Exercise

When people are diagnosed with Diabetes, their reactions range from, 'So what, another pill,' to, 'My life is over.' We're going to examine the serious complications of the disease, the available treatments and, most importantly, how you can personally reduce the complications and medicines through diet and exercise to lose weight. Since Type 1 Diabetes occurs in childhood, with medicine and diet control required for survival, the focus in this article will be on the more common disease, Type 2 Diabetes.

What Is Type 2 Diabetes? This is a disease where the body has been overfed with carbohydrates (carbs) for so long, it develops a weird kind of reaction to them. Insulin is a chemical your body makes, to turn carbs into energy in your cells, but, when you've been overdosing on carbs for a long time, your cells become resistant to the insulin and can not absorb the energy. Your cells begin starving even though there's more than enough carbs for energy. The carbs stack up in your body as blood sugar (glucose) and eventually get around your waist as fat, leading to obesity. The fat and starving cells make diabetics sluggish and tired, and almost continuously hungry. It's easy for Diabetics to develop food addictions because of this hunger. As we load up to satisfy our hunger, we send our blood sugar into a roller-coaster, where we risk stroke at high-sugar times and Diabetic coma at low-sugar times.

What Are The Diabetic Health Risks? Stroke and coma are just the 2 immediate extremes of Diabetes. When you add in the fact that Diabetes is the number one cause of kidney failure, a major cause of cardio-vascular diseases and a contributing factor in many cancers, pneumonia and other serious diseases, Diabetes could be the number one cause of death in the US Short of death, Diabetes is nothing to ignore. It's a leading cause of blindness, nerve diseases, periodontal disease, vaginal yeast infections and amputations of fingers, arms, legs, ears, noses and other extremitudes. It slows healing from all diseases and infections. Diabetes needs to be treated seriously in order to extend your life and retain a high quality of life.

What Treatments Are Available? Diabetes treatment can be as simple as monitoring and diet / exercise control, to adding a pill to your daily medicines, to insulin supplements, to complex and painful surgery and living assistance for normal daily activities. There are new treatments being discovered all the time but you should have the attitude of 'less-is-more' when it comes to treatment. The less treatment you need, the longer and better your life will be. Even with minimal treatment, you'll need to monitor your blood glucose levels regularly to make sure everything is going right. Your doctor will recommend a home glucose monitor, other diabetic supplies and blood glucose lab tests for every 3 months. As your disease progresses, the monitoring and labs will be more intensive. Once you're taking medicine, you should test your blood glucose at least twice daily, when you get up and 1-2 hours after your biggest meal. If you're using insulin injections, you'll be testing more often than that. No matter what stage of Diabetes treatment you're in, diet and exercise can help.

How Do Weight Loss Diet And Exercise Help Manage Diabetes? Unfortunately, many people approach Diabetes like a headache … taking a pill is enough. With this disease, you have to look at diet and exercise as medicine. I reduced my average blood glucose by 50% (to normal) in 6 months just by changing my diet and exercise. Most medicines do not claim to do as much. The American Diabetes Association (ADA) [http://www.diabetes.org/home.jsp] is a great place to learn about the disease, treatment, diet, research, etc. Using the ADA diet as a guide, I ate smaller meals with 3 in-between meal snacks, keeping a balance of proteins, carbs and fats, I added high fiber fruits and vegetables, lots of water, and I watched my cholesterol. I should point out that I was less hungry on this diet than when I ate without control. I did aerobic walking and other exercises for 30 minutes, 5-6 days per week. As diabetics, if we reduce our weight by just 5%, we can make improvements of up to 30% in our blood sugar. For a 200 pound person, that means losing 10 pounds … anyone can do that. You can find more information on diet and weight loss all over the internet. Just be careful to consult your doctor and not do any fast type diets because they lower your blood glucose too much.

We who suffer from Diabetes need to recognize that this disease will progress, but we can control how fast it progresses. If we just take the meds the doctor gives us, the prognosis is not good for the length of our lives or the quality. If we decide to fight the disease by controlling our diet and exercise, we may not need medicine for years, we'll add many years to our lives and have a far better quality of life during those years. What's your choice?

PPC Advertising: What Is It

PPC [Pay Per Click] advertising is a new method of advertising on different search engines on Internet. Advertisers pay for each click that routes users to their web page from search engines? results in this model of advertising. It is an effective type of advertising than other kinds of advertising processes.

Many search engines offer specific search results for particular keywords and phrases. It lists relevant resources from Internet and also allegations a few sponsored results in an adjunct column. These selected phrases are put up in top spots of sponsored result columns and are mostly auctioned among various prospective advertisers. Highest bidder of a specific keyword gets a top position in this list and the next highest bidder gets second position and so on. It generally has two to three places in the list depending on specific keywords.

Advertisers can pre qualify users who visit their websites by bidding on specific product related keywords. Advertisers have to pay only when users click through and access their websites from a result page and not otherwise. Most of the times, bidding works out cheaper as it is based on auction of keywords and a restricted number of advertisers are able to participate during auction of specific keywords.

Search engines provide several interrelated websites in their normal search result. It may prove cumbersome for users to shortlist most preferred website. Moreover there is a possibility that such websites may be stated at the very end of the result list thatby making its access very limited among users. Here is a better response can be expected by advertising these websites on sponsored results of search engines.

PPC or Pay Per Click is providing to be one of the most advanced and effective ways of advertising specific websites by advertisers. Its become almost indispensable if advertisers have to make their website popular among the users.

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.