SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Oh to Own a Designer Dress!

How many women can honestly say, without crossing fingers behind backs, that they have not gone weak-kneed at the sight of that oh so alluring designer dress, which sparkles so suggestively in the shop window? It can be safely assumed, judging by the popularity of such dresses, that those who answer 'no' are in the minority.

Seemingly innocent at first glance, the power a beautifully designed garment can hold over a person, is astonishing. Just go to any designer shop and you will hear the agonised mutterings of 'Oh, I really should not … No, I'm not going to buy it … Well, there's no harm in just trying it on .. Oh God, I love it … No, I can not buy it … Ok, just this once … '

The heart usually prevails and the person in question returns home with the contented feeling they have just bought something special; something that not everyone else has. This is the lure of the designer.

Although clothing's fundamental purpose is to protect the body from nature's elements, its role has radically altered over time. Historians believe the first clothes consist of materials like fur, leather and leaves, which were wrapped around a person's body, thus sheltering them from the weather. In today's society however, clothes are viewed more as a statement about an individual, rather than being necessary for their survival.

Advances in technology, such as central heating, helped to bring about this change, but it is understood that Charles Frederick Worth, born in England in 1825, shaped the world of clothing, and in particular, women's dressmaking; thus giving birth to the term 'fashion' in the way we understand it today.

After moving to France to work for Parisian drappers, Gagelin and Opigez, Mr Worth married one of their models, where he began making dresses for her. Soon after, customers began asking for replicas of the dresses, which prompted him to seek financial backing for his own dressmaking business.

In time, he became named for his designs, which were much simpler and said to be more flattering for the lady's figure than others of the time; he has become popular with an array of rich, distinguished women, including royalty and the famous. He also moved away from letting women design garments themselves, and instead chose to display his own designs at fashion shows, which were held four times a year.

So the rise of the designer dress began, and other fashion designers followed suit to create whole collections of designer clothes.

Fashion designers are now commonplace, designing clothing for individual clients, specialty stores and / or high-fashion department stores. What distinguishes their clothing from the norm is the originality of design, coupled with the limited availability of garment numbers.

This, essentially, is what makes designer clothing so bought after and is why those skilfully crafted designer dresses can make one go weak-kneed in praise – not only at the thought of possessing one, but also in the knowledge that they own something unique.

Differences Between Damask, Brocade, and Jacquard

Often times, uneducated individuals use the terms damask, brocade, and Jacquard interchangeably with one another. It can often confuse those who are unfamiliar with the world of fabrics. Jacquard is a decorative or woven pattern that is created by using a Jacquard attachment on a loom. The attachment resembles the punch card on a piano. It is purported to offer better versatility and fabric control for the operator of the loom. The Jacquard technique can be applied to a variety of fabrics, and it is commonly used on brocade and damask fabrics. It is commonly used in a variety of apparel and home goods, from tablecloths to bedding.

Brocade is defined as a lavishly decorated, shuttle woven fabric. It is primarily woven from silk; although, it is possible to find brocade constructed from a blend of silk and synthetic fibers. Often, it will be embroidered with gold or silver thread. Brocade can trace its origins back to India, where weaving is a traditional art form. It is typically woven on a loom, and it may or may not be woven using the Jacquard technique. It is also characterized by the manner in which the brocaded or broached parts of the fabric hang in loose groups or are clipped away. Although the scenes and patterns on brocade appear to have been embroidered, the scenes are actually woven into the fabric using advanced weaving techniques that involve manipulating the weft and weave of the fabric. The most common types of scenes depicted on brocade fabric are those of floral prints.

Damask, similar to brocade, is a fabric that features woven scenes of floral patterns, intricate geometric designs, or simple scenes of domestic life. It may be woven of silk, wool, linen, cotton, or synthetic fibers. However, it is most commonly created from silk. It is primarily different from brocade in the fact that its woven fabric pattern is reversible, while that of brocade is not. Similarly, shorter weft patterns in damask allow for more subtle effects in the fabric to be created as it plays off of shadow and light. Damask weaves also contain a higher thread count than that of brocade. Double damask weaves are the highest quality of damask produced; however, it is also the most expensive.

How to Reduce Your Weight in a Week

Here’s how to reduce your weight in a week… or possibly less. I’m going to share with you a few less popular secets… things you may have heard about but really didn’t understand how they relate to weight loss. If you’re interested in perhaps learning something new about reducing fat, then read this now.

How to Reduce your Weight in a Week

1. Consider using Extra Virgin Coconut Oil

This is definitely not your typical weight loss product. It isn’t even categoried as a weight loss product. BUT IT IS. In fact, if I was forced to choose any weight loss “supplement” to take for 2 weeks in order to lose a lot of weight fast, I’d be taking this stuff.

Natural coconut oil is a healthy fat. It’s good for you… so don’t freak out about it being a fat. Don’t worry about that. The bad fats come from things in packages… manmade things. Coconuts are from nature.

Anyway, you’ll want the coconut oil that has “extra virgin” or “cold pressed” on the label… this is for purity and processing reasons. Once you get it, you simply need to take 1 tablespoon twice a day between meals on an empty stomach.

It’s common for women… and men, to lose 5 or more pounds in less than 2 weeks. The cost is about $12… so it’s not a big risk for you to take.

2. Organic apple cider vinegar

This thing is NASTY. But, people who are serious about losing weight will overlook that. I do. I love the stuff because it helps me to maintain my weight and lose weight whenever I need to drop a couple pounds, but I also hate it because it just tastes awful. A way around this is to just douse it on a salad or your foods this way it blends in and you won’t taste it as much. I however take it straight. I take a gulp of it before meals to help break down the fats and carbs in those foods.

It OBLITERATES them. When using organic apple cider vinegar, your food gets digested much faster and more efficient. This obviously helps with weight loss.

I recommend taking about a tablespoon before 2 meals… everyday.

These are 2 very good tips on how to reduce your weight in a week… so USE THEM.